Hip Hop and House music both sprung from the inner-city dance clubs attended primarily by black & latino youth. Hip Hop Music was born in New York City, while House Music came out of Chicago. Today, both styles of music are created and proliferated around the world. From the beginning, both were meant to keep the dancefloor packed and moving.
Although both are urban styles of music, Hip Hop has remained true to inner city roots, being emotional and lyrical with the U.S. still setting the standard. House, on the other hand, has become a European favorite both as a form of dance music as well as in terms of production. It is considered more intellectual, elite and sophisticated than Hip Hop.
Even within the House and Hip Hop musical styles, there are sub-genres: Electro House, West Coast Hip Hop and Electro Hip Hop.
Electro House (also known as dirty house, electrotech, and often shortened to electro) is a subgenre of house music that risen to become one of the most prominent genres of electronic dance music. Stylistically, it combines the four to the floor beats commonly found in House music with harmonically rich analogue basslines, abrasive high-pitched leads and the occasional piano or string riff. The tempo of electro house ranges approximately from 125 to 135 bpm.
West Coast Hip Hop, also known as West Coast rap or California hip hop, is a style of hip hop music that originated in California in the early 1980s. The center of West Coast hip hop is the Los Angeles area. More than just a geographical division in the hip-hop world, the split between the East and West coasts represents a divergence in both style and content. Although influenced by hip-hop forefathers like Grandmaster Flash and Afrika Bambatta, West Coast Rap acts stray further from Old-School Rap than their East Coast rivals. They use funkier, stylized beats and rhythms to support smoothly-delivered, melodic rhymes. West Coasters were also the first to bring the problems and perks of the “Gangsta” lifestyle to the forefront of hip-hop culture.
Electro is a fusion of electronic dance music and hip-hop. Rather than rely on disco breaks, early Southern California rappers used drum machines, synthesizers, and sequencers to create beats for their rhymes. This genre is heavily influenced by Kraftwerk and funk music in general.
“ONE WORLD. ONE MUSIC.” will bring the two styles together under one roof, each in its own room and ambience, each represented by their finest DJs.
